/ Instartlogic
Web Application Performance Optimization
/ Instartlogic
Web Application Performance Optimization
/ Instartlogic
Web App Performance Optimization
Instart Logic provided the first cloud application delivery service in the world with an innovative new approach called Software-defined Application Delivery.
Instart Logic provided the first cloud application delivery service in the world with an innovative new approach called Software-defined Application Delivery.
Instart Logic provided the first cloud application delivery service in the world with an innovative new approach called Software-defined Application Delivery.
Case Study: Instart Logic
Company: Instart Logic
Role: Lead In-House Designer
Duration: 3 yrs
Key Focus: Branding, Web Application Design, Product Features Design
Case Study: Instart Logic
Company: Instart Logic
Role: Lead In-House Designer
Duration: 3 yrs
Key Focus: Branding, Web Application Design, Product Features Design
Branding
Web Application
Marketing Collateral
The Challenge:
Instart Logic was a digital experience management company committed to enhancing clients' web applications and products by improving visual appeal and functional efficiency. As one of the first employees and the lead designer, I was tasked with creating a compelling brand identity, a user-friendly web application, and innovative product features such as Nanovisor and a Web Application Firewall (WAF).
The Challenge:
Instart Logic was a digital experience management company committed to enhancing clients' web applications and products by improving visual appeal and functional efficiency. As one of the first employees and the lead designer, I was tasked with creating a compelling brand identity, a user-friendly web application, and innovative product features such as Nanovisor and a Web Application Firewall (WAF).
My Role & Responsibilities
As the lead in-house designer, my responsibilities included:
Designing the brand identity of Instart Logic.
Developing the user interface for our web application.
Creating and integrating new product features like Nanovisor and a Web Application Firewall (WAF).
Collaborating closely with founders, engineers, VPs, marketing teams, and external design agencies.
Goals:
Establish a strong and consistent brand identity.
Design a user-friendly web interface that leverages innovative technology.
Incorporate new features aimed at optimizing clients' web and mobile applications.
Achieve outstanding performance metrics such as higher conversion rates, increased SEO traffic, and improved NPS.
My Role & Responsibilities
As the lead in-house designer, my responsibilities included:
Designing the brand identity of Instart Logic.
Developing the user interface for our web application.
Creating and integrating new product features like Nanovisor and a Web Application Firewall (WAF).
Collaborating closely with founders, engineers, VPs, marketing teams, and external design agencies.
Goals:
Establish a strong and consistent brand identity.
Design a user-friendly web interface that leverages innovative technology.
Incorporate new features aimed at optimizing clients' web and mobile applications.
Achieve outstanding performance metrics such as higher conversion rates, increased SEO traffic, and improved NPS.
Approach
Brand Design
__ Developed the brand identity, ensuring cohesive visual and verbal elements across all platforms.
__ Created brand guidelines for consistent usage across various mediums.
Web Application Design
__ Designed the user interface with a focus on user-friendly navigation and intuitive interaction.
__ Implemented feedback loops to refine the design through iterative processes.
Product Features Implementation
__ Designed and integrated new features such as Nanovisor and a Web Application Firewall.
__ Worked closely with engineers to ensure seamless functionality and integration into the existing architecture.
Stakeholder Collaboration
__ Regularly collaborated with company founders, engineers, VPs, and marketing teams to ensure alignment with business goals.
__ Managed relationships with external design agencies for comprehensive design solutions for company's website.
Approach
Brand Design
__ Developed the brand identity, ensuring cohesive visual and verbal elements across all platforms.
__ Created brand guidelines for consistent usage across various mediums.
Web Application Design
__ Designed the user interface with a focus on user-friendly navigation and intuitive interaction.
__ Implemented feedback loops to refine the design through iterative processes.
Product Features Implementation
__ Designed and integrated new features such as Nanovisor and a Web Application Firewall.
__ Worked closely with engineers to ensure seamless functionality and integration into the existing architecture.
Stakeholder Collaboration
__ Regularly collaborated with company founders, engineers, VPs, and marketing teams to ensure alignment with business goals.
__ Managed relationships with external design agencies for comprehensive design solutions for company's website.
Results
Successful Growth: From a small office with less than 10 employees to over 100 employees.
Acquisition: Contributed to the strategic growth that led to the acquisition by Akamai Technologies.
Performance Metrics:
Achieved up to 20% higher conversion rates for clients.
Increased SEO traffic.
Lower pay-per-click costs.
Improved Net Promoter Scores.
Collaborative Success: Worked on all launches and funding rounds, achieving over 100% of planned goals.
Conclusion
My tenure at Instart Logic exemplified my ability to lead design efforts from the ground up, create impactful user experiences, and work collaboratively across various functions to drive business success. This experience not only honed my skills in UI/UX design but also in brand development and cross-functional collaboration.
Results
Successful Growth: From a small office with less than 10 employees to over 100 employees.
Acquisition:
Contributed to the strategic growth that led to the acquisition by Akamai Technologies.
Performance Metrics:
Achieved up to 20% higher conversion rates for clients.
Increased SEO traffic.
Lower pay-per-click costs.
Improved Net Promoter Scores.
Collaborative Success: Worked on all launches and funding rounds, achieving over 100% of planned goals.
Conclusion
My tenure at Instart Logic exemplified my ability to lead design efforts from the ground up, create impactful user experiences, and work collaboratively across various functions to drive business success. This experience not only honed my skills in UI/UX design but also in brand development and cross-functional collaboration.
Let's Connect
If you’re interested in learning more about my work or discussing potential collaborations, please Contact Me or connect with me on LinkedIn.
Let's Connect
If you’re interested in learning more about my work or discussing potential collaborations, please Contact Me or connect with me on LinkedIn.